John LaCroix

Creative Director

A reel of recent broadcast and interactive work I did and products I worked on as Creative Director at Sportvision.

This commercial was seen on the 2009 NBA playoffs in 12 markets. In Los Angeles, a special version that was created featuring the Lakers was shown.

I was the Director and Editor and I also did motion graphics and object removal in the final shot. Director of Photography was Sean Desmond.

A video made to explain one component of the PitchFx system I worked on as Creative Director of Sportvision. I personally edited this video and my team produced the animations.

A reel of interactive, new media and broadcast work done while Creative Director at Sportvision.

A video about they system driving live data graphics on racing broadcasts and interactive applications online and on mobile devices. I won an Emmy in 2007 for my work on this system. I was Creative Director of all the graphics for RaceFX on TNT, ESPN, ABC, FOX and SPEED.

A reel created to sell Sportvision’s ground-breaking work (including 8 Emmy Award winning products) in broadcast and interactive sports content. I was Creative Director for most of the products shown on it.

A reel of graphics used on NFL broadcasts for Fox Sports, ESPN, TBS and more. I was the Creative Director for all of these products and personally edited this reel.

A reel created of spec and conceptual products presented to the NFL.

A patent-pending invention I conceived on my commute to work one random day – this technology was fully operational in less than 2 weeks and made several million dollars within months. It was used immediately on the 2006 NBA finals by ESPN as the “Coors Light FreezeCam” and on the 2006 Winter Olympics by NBC. It was then used on broadcasts for the NFL, HBO Boxing, PGA Tour Golf,  NHL Hockey and much more.