John LaCroix

Creative Director

A video made to explain one component of the PitchFx system I worked on as Creative Director of Sportvision. I personally edited this video and my team produced the animations.

The first and only one of it’s kind. RaceView created a full videogame-like 3D recreation of complete Nascar races in real-time and broadcast on Nascar.com for a subscription fee to over 200,000 users. The user was able to choose from several different impossible virtual camera angles related to any one of the cars in the race. The app was developed in Java. The models of the speedways and all the cars were created in Maya. I was the Creative Director and lead UI designer for the 3 year project. I worked closely with the engineers and directed all the creative staff.

A commercial for RaceView that aired on Nascar broadcasts.

A video that sold RaceView to sponsors like the National Guard, Adidas, Home Depot, FedEx, Nextel and Sprint.

A reel of interactive, new media and broadcast work done while Creative Director at Sportvision.

A video about they system driving live data graphics on racing broadcasts and interactive applications online and on mobile devices. I won an Emmy in 2007 for my work on this system. I was Creative Director of all the graphics for RaceFX on TNT, ESPN, ABC, FOX and SPEED.

A reel created to sell Sportvision’s ground-breaking work (including 8 Emmy Award winning products) in broadcast and interactive sports content. I was Creative Director for most of the products shown on it.

A highly interactive Java application hosted on ESPN.com and sponsored by Honda for IndyCar racing fans.

A commercial for RaceCast.

A screen capture of RaceCast in use.

An interactive application built on Flash that allowed a user to see graphically and in data, what happened on each hole of the tour for every player. IBM provided the technology to track the balls. I won an Emmy for this in 2005.