John LaCroix

Creative Director

A short list of the skate DVDs I’ve authored, encoded and designed menus for since leaving 411.

I designed (and modified) this GHII controller for a celebrity auction organized by Activision. I installed LED lights and a switch and gave the controller a new paint job. It was shown at SXSW and was one of the better selling controllers in the auction.

These are the first decks Listen Skateboards released.

A small selection of the dozens and dozens of DVD covers I art directed and designed for 411. These were the #1 action sports videos on the market. I also authored and created the menus for many of the DVDs, gaining me a little feature on Apple.com, see it here.

These are designs I created for Next Level Fight Gear, a company I started in 1998 with professional UFC fighter Kenny Florian.