John LaCroix

Sports broadcast and interactive

admin — Tue, 06 Apr 2010 01:57:20 +0000

A reel of recent broadcast and interactive work I did and products I worked on as Creative Director at Sportvision.

TheBerricsCanteen.com ecommerce site

admin — Tue, 01 Dec 2009 07:33:02 +0000

Ecommerce site development and launch strategy for TheBerricsCanteen.com, online store of the number one skateboarding site on the internet, theberrics.com, owned by Steve Berra and Eric Koston.

Force The Future

admin — Wed, 07 Oct 2009 08:59:02 +0000

A short branded film I wrote (with Jerod Alexander), produced, directed and edited for Black Klown Clothier. The music and sound design was done by Cameron Bartolini. This film was commissioned by tw0-time Superbowl winner, Tully Banta-Cain.

Otteny.com ecommerce site

admin — Sat, 04 Jul 2009 21:31:14 +0000

Ecommerce site built using Magento for a high fashion boutique with 3 locations in New York City. See the site here.

Blue Goo “Pain Relief Gel” commercial

admin — Thu, 30 Apr 2009 08:45:54 +0000

This commercial was seen on the 2009 NBA playoffs in 12 markets. In Los Angeles, a special version that was created featuring the Lakers was shown.

I was the Director and Editor and I also did motion graphics and object removal in the final shot. Director of Photography was Sean Desmond.

PitchFX

admin — Mon, 06 Apr 2009 02:09:37 +0000

A video made to explain one component of the PitchFx system I worked on as Creative Director of Sportvision. I personally edited this video and my team produced the animations.

The Life “Smile” featuring Alexander Spit

admin — Sun, 29 Mar 2009 06:25:22 +0000

We shot this video in the old Medicine Agency offices. We used a lot of Fog-in-a-can.

Director of Photography and Editor was Sean Desmond.

Produced by Rama Mayo

Nascar.com’s RaceView

admin — Sat, 28 Mar 2009 22:35:58 +0000

The first and only one of it’s kind. RaceView created a full videogame-like 3D recreation of complete Nascar races in real-time and broadcast on Nascar.com for a subscription fee to over 200,000 users. The user was able to choose from several different impossible virtual camera angles related to any one of the cars in the race. The app was developed in Java. The models of the speedways and all the cars were created in Maya. I was the Creative Director and lead UI designer for the 3 year project. I worked closely with the engineers and directed all the creative staff.

A commercial for RaceView that aired on Nascar broadcasts.

A video that sold RaceView to sponsors like the National Guard, Adidas, Home Depot, FedEx, Nextel and Sprint.

Sportvision New Media Reel

admin — Wed, 04 Feb 2009 23:37:35 +0000

A reel of interactive, new media and broadcast work done while Creative Director at Sportvision.

Skate DVDs

admin — Tue, 06 Jan 2009 02:12:54 +0000

A short list of the skate DVDs I’ve authored, encoded and designed menus for since leaving 411.

RaceFX Reel

admin — Mon, 05 Jan 2009 01:27:49 +0000

A video about they system driving live data graphics on racing broadcasts and interactive applications online and on mobile devices. I won an Emmy in 2007 for my work on this system. I was Creative Director of all the graphics for RaceFX on TNT, ESPN, ABC, FOX and SPEED.

The Instant Messengers “iHuman”

admin — Sat, 09 Aug 2008 05:57:48 +0000

Sportvision Reel

admin — Fri, 04 Apr 2008 21:43:58 +0000

A reel created to sell Sportvision’s ground-breaking work (including 8 Emmy Award winning products) in broadcast and interactive sports content. I was Creative Director for most of the products shown on it.

ESPN.com’s RaceCast

admin — Sun, 30 Mar 2008 09:00:30 +0000

A highly interactive Java application hosted on ESPN.com and sponsored by Honda for IndyCar racing fans.

A commercial for RaceCast.

A screen capture of RaceCast in use.

Guitar Hero II controller design

admin — Sun, 30 Mar 2008 08:51:19 +0000

I designed (and modified) this GHII controller for a celebrity auction organized by Activision. I installed LED lights and a switch and gave the controller a new paint job. It was shown at SXSW and was one of the better selling controllers in the auction.