Nascar.com’s RaceView
The first and only one of it’s kind. RaceView created a full videogame-like 3D recreation of complete Nascar races in real-time and broadcast on Nascar.com for a subscription fee to over 200,000 users. The user was able to choose from several different impossible virtual camera angles related to any one of the cars in the race. The app was developed in Java. The models of the speedways and all the cars were created in Maya. I was the Creative Director and lead UI designer for the 3 year project. I worked closely with the engineers and directed all the creative staff.
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A commercial for RaceView that aired on Nascar broadcasts.
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A video that sold RaceView to sponsors like the National Guard, Adidas, Home Depot, FedEx, Nextel and Sprint.