John LaCroix

Creative Director

A reel of recent broadcast and interactive work I did and products I worked on as Creative Director at Sportvision.

Ecommerce site development and launch strategy for TheBerricsCanteen.com, online store of the number one skateboarding site on the internet, theberrics.com, owned by Steve Berra and Eric Koston.

A short branded film I wrote (with Jerod Alexander), produced, directed and edited for Black Klown Clothier. The music and sound design was done by Cameron Bartolini. This film was commissioned by tw0-time Superbowl winner, Tully Banta-Cain.

Ecommerce site built using Magento for a high fashion boutique with 3 locations in New York City. See the site here.

This commercial was seen on the 2009 NBA playoffs in 12 markets. In Los Angeles, a special version that was created featuring the Lakers was shown.

I was the Director and Editor and I also did motion graphics and object removal in the final shot. Director of Photography was Sean Desmond.

A video made to explain one component of the PitchFx system I worked on as Creative Director of Sportvision. I personally edited this video and my team produced the animations.

We shot this video in the old Medicine Agency offices. We used a lot of Fog-in-a-can.

Director of Photography and Editor was Sean Desmond.

Produced by Rama Mayo

The first and only one of it’s kind. RaceView created a full videogame-like 3D recreation of complete Nascar races in real-time and broadcast on Nascar.com for a subscription fee to over 200,000 users. The user was able to choose from several different impossible virtual camera angles related to any one of the cars in the race. The app was developed in Java. The models of the speedways and all the cars were created in Maya. I was the Creative Director and lead UI designer for the 3 year project. I worked closely with the engineers and directed all the creative staff.

A commercial for RaceView that aired on Nascar broadcasts.

A video that sold RaceView to sponsors like the National Guard, Adidas, Home Depot, FedEx, Nextel and Sprint.

A reel of interactive, new media and broadcast work done while Creative Director at Sportvision.

A short list of the skate DVDs I’ve authored, encoded and designed menus for since leaving 411.

A video about they system driving live data graphics on racing broadcasts and interactive applications online and on mobile devices. I won an Emmy in 2007 for my work on this system. I was Creative Director of all the graphics for RaceFX on TNT, ESPN, ABC, FOX and SPEED.

A reel created to sell Sportvision’s ground-breaking work (including 8 Emmy Award winning products) in broadcast and interactive sports content. I was Creative Director for most of the products shown on it.

A highly interactive Java application hosted on ESPN.com and sponsored by Honda for IndyCar racing fans.

A commercial for RaceCast.

A screen capture of RaceCast in use.

I designed (and modified) this GHII controller for a celebrity auction organized by Activision. I installed LED lights and a switch and gave the controller a new paint job. It was shown at SXSW and was one of the better selling controllers in the auction.