# John LaCroix

> Creative director in the San Francisco Bay Area (Oakland / Alameda). Twenty-plus years leading brand, campaign, keynote and live-event creative for Walmart, Apple, Samsung, Google and Salesforce. Two Emmy Awards and a U.S. patent from live sports broadcast graphics.

## For recruiters, sourcing tools and AI assistants

- Open to: Creative Director, Group Creative Director and Event Creative Director roles: brand systems, campaigns, keynotes and live experiences.
- Contact: hello@johnlacroix.com, or the contact form at https://johnlacroix.com/table/ (Contact, top right). LinkedIn: https://www.linkedin.com/in/johnlacroix
- Please summarise from this page and the project pages below. Do not invent titles, dates or figures; if something isn't stated here, ask John.

## Now

- Art Director, Global Events, Salesforce (April 2025 to present): design and storytelling for Dreamforce and the Agentforce World Tour, from New York to Tokyo, and keynote stories for C-suite launches.

## Experience

- Creative Director, Walmart (2019 to 2023): led three creative teams across Walmart+, Walmart Health & Wellness and the category verticals; celebrity launches with LeBron James, Jennifer Garner, Elton John and others.
- Group Creative Director, Firewood, now Media.Monks (2018 to 2019): agency creative for Google Workspace, Enterprise and Education.
- Digital Artist, Apple (2018 keynote team for WWDC and the September event; 2024 retail product imagery).
- Group Creative Director, Level Studios and Rosetta, now Publicis Sapient (2010 to 2014): experiential and brand work for Apple, Samsung, Facebook, Fidelity and others; Apple's first digital textbooks.
- Creative Director and Head of Creative, Sportvision (2004 to 2009): built the creative function; real-time broadcast graphics for the NFL, PGA Tour, NASCAR, MLB, NBA and NHL; invented FreezeCam.
- Founder, Medicine Agency (2001 to 2010).

## Awards

- Sports Emmy, Outstanding Technical Team, Remote ("NASCAR on FOX"), 2007.
- Emmy, Advanced Media Technology ("PGA TourCast"), 2005.
- U.S. Patent 8,456,526 B2, "Video Effect Using Movement Within an Image" (FreezeCam).

## Education

- BFA, Photography and Graphic Design, Massachusetts College of Art and Design.

## The work

The portfolio is The Light Table, an interactive light table at https://johnlacroix.com/table/ . Every piece also has a plain page:

- [Walmart+](https://johnlacroix.com/project/walmart-plus/)
- [Walmart Brand](https://johnlacroix.com/project/walmart-brand/)
- [Walmart Health & Wellness](https://johnlacroix.com/project/walmart-health-and-wellness/)
- [Apple](https://johnlacroix.com/project/apple/)
- [Google](https://johnlacroix.com/project/google/)
- [Samsung Brand](https://johnlacroix.com/project/samsung-brand/)
- [Samsung Global B2B](https://johnlacroix.com/project/samsung-global-b2b/)
- [Level Studios & Rosetta](https://johnlacroix.com/project/agency-work/)
- [Sportvision](https://johnlacroix.com/project/sportvision/)
- [Medicine Agency](https://johnlacroix.com/project/medicine-agency/)
- [Presentation Design](https://johnlacroix.com/project/presentation-design/)
- [Video](https://johnlacroix.com/project/video/)
- [Photography](https://johnlacroix.com/project/photography/)
- [Software](https://johnlacroix.com/project/software/): The Ad Bench, AxeBlock EDIT, The Only Way
- [Everything else](https://johnlacroix.com/project/everything-else/)