Fidelity Investments

The Story

The most extensive customer experience project I've even been a part of included hundreds of interviews and meetings and thousands of hours of research. Then, distilled down to wireframes that were tested in advanced UI testing labs and in front of real users. We sought out to create a user interface that users can trust, with gentle changes, so that the evolution was comfortable. The results were a huge advancement in efficiency and ease of use for in managing financial fitness of hard-working people from all walks of life.

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