Samsung global b2b

The Story

As surrogate Creative Director for Publicis' sister agency, Leo Burnett, I led the development of a 360-degree global marketing campaign where I defined language and art direction used as the blueprint for global business to business advertising, marketing, and sales. 

Hype Video

I wrote and co-directed this video on a budget and with a quick deadline. We used factory footage, live action shot on location in San Francisco, San Jose, and San Luis Obispo (check out that private jet), and 3D modeling and animation directed from afar, produced in Korea. 

Campaign Guidelines



Kiosk Concept