140 team members, three studios, about 22 million Facebook likes. Samsung mobile USA was a busy account stretched across several offices, all dedicated to dominating social media by activating loyal Galaxy owners.
I designed the guide and wrote the standards for art direction, photography, language, logo usage, and product display to be used by agencies and mobile carriers through the ecosystem of channels and tactics.
Facebook Owners Hub and rewards apps
A content-rich owner's "hub" that lived on Samsung Mobile USA's Facebook page made it easy to register Galaxy devices and get content only available to owners. The apps took it a step further offering real-life rewards on the spot when you held your phone up to a poster outfitted with an RFID chip but also sent customized rewards to your phone based on your likes, or where you live.