Samsung
I was fortunate to lead a dedicated team as Creative Director for Rosetta during Samsung’s biggest marketing successes. I led a global B2B notebook campaign for Leo Burnett. I played a key role in crafting the retail experience at the Samsung shop in Best Buy and authored brand guidelines that helped define the Samsung Mobile USA brand.
The Samsung Advantage
global B2B campaign
campaign guidelines
Samsung @ Best Buy
site & retail experience
Samsung Mobile USA
brand guidelines
user’s hub