At the helm of creative direction for flagship products like the Walmart App and Walmart+ membership, my strategic vision drove over $10B in retail sales across various departments, from Grocery to Hardware. I successfully rallied multidisciplinary teams, fostered a mentorship-focused environment, and interfaced seamlessly with business stakeholders to skyrocket growth and revenue online.

• Overseeing content creation across diverse platforms, from the Walmart.com homepage to mobile, in-store, and even out-of-home advertising, I ensured our message consistently hit the mark. In the process, I pioneered compelling, celebrity-driven online experiences for product and brand launches.
• Managed campaigns with budgets exceeding $100M, directing brand representation and marketing strategies that fueled a 43% uptick in eCommerce sales in 2019.
• Led the Walmart+ launch campaign, growing our brand direction to reach 32M members by September 2021. This was achieved in collaboration with marketing executives and renowned brands like Amex and Spotify.
• Led Walmart Health creative and developed a cohesive brand identity across all channels for Walmart’s Health and Wellness sub-brands, driving over 25M people to get free COVID-19 vaccinations.
• Maintained the Walmart App’s status within the top five of the Shopping category, clinching the #1 spot during each holiday season with clever advertising and content.

Led an impressive team of over 100 creative directors, art directors, designers, writers, illustrators, animators, and producers located both on-site at Google and in three studio locations.

• Developed design systems and marketing concepts and produced video content for giants such as Google Workspace and Google Enterprise for Education.
• Enhanced engagement and conversion rates across various channels such as email, direct mail, and display advertisements. Developed unique experiences for customers with custom packages.
• Crafted comprehensive project briefs, carefully estimated budgets, and maintained a well-planned forecast of team resources.

Working with big names like Apple, Edelman, Vulcan Inc, and Wasserman Media Group, I brought my multifaceted skills in creative direction, brand design, product marketing, and content production into play.

• Championed engaging narratives for brands like Tree Top Apple Sauce and Kashi Cereal, creating social media campaigns that informed consumers and drove viral engagement.
• Leveraged my expertise to help agencies and startups secure investments, turning prototypes and pitches into golden opportunities for my clients.
• Created captivating online experiences for niche websites like AnimalBikes.com and RidgemontOutfitters.com, transforming each platform into an interactive showcase, embodying the brand’s values, and striking a chord with their target audience.

As the creative lead for high-tech powerhouses such as Samsung and Apple, my role extended beyond directing—it involved fostering a culture of innovation and building complete teams in several locations in-studio and on-site with clients.

• Breathed life into Samsung Mobile USA with comprehensive brand guidelines, ensuring a symphony of consistent brand representation across diverse touchpoints.
• Crafted retail experiences at Samsung shop within Best Buy, optimizing the customer journey and showcasing the Samsung Galaxy product line.
• Instrumental in creating a Samsung loyalty program that captivated attendees at SXSW through innovative and immersive out-of-home experiences.
• Pioneered the establishment of an international team to develop the first official college and high school textbooks on the Apple iBooks platform.
• Planned and executed a compelling global brand marketing campaign for Samsung notebooks, directing captivating videos to resonate with audiences worldwide.

Founded the agency as a consulting and creative services company specializing in brand building, successfully launching three brands from concept to the salesroom floor.

• Opened a retail art gallery to provide clients with a showroom and event space and produced a live simulcast event from the gallery featuring musicians from Green Day.
• Planned and executed strategic direction, business development, and operations.
• Led brand marketing, creative strategy, content creation, and technical development for clients’ integrated projects.
• Served clients including Lucasfilm, Virgin Records, Hopeless Records, Blue Angel Vodka, Sagatiba USA Rum, DVS Shoes, The Berrics, Flip Skateboards, Element Skateboards, Deluxe Skateboards, Zazzle.com, CP Shades clothing, as well as professional athletes Tully Banta-Cain and Brandon Biebel.