Walmart Plus I directed the development of the Walmart Plus sub-brand, working alongside agencies like Publicis and Deutsch. This initiative was designed to rival major subscription services, positioning Walmart as a competitive force in the subscription-based retail...
Walmart As a Creative Director at Walmart, I helmed brand identity initiatives and ADA compliance for the marketing organization. From celebrity partnerships to compliance strategy, I directed high-impact campaigns, ensuring Walmart’s creative output aligned with its...
Apple At Level Studios, I led creative teams on Apple’s most confidential projects. As Group Creative Director, I spearheaded storytelling and design initiatives for multiple product divisions. Later, I returned as a contractor, collaborating with the Lava team on...
Walmart Health and Wellness I led marketing and branding creative for the national launch of Walmart Health & Wellness, creating strategic multichannel, multicultural marketing campaigns that promoted Walmart’s Health Centers, Virtual Care, Pharmacy, and Vision...
Samsung global B2B campaign I led the global B2B notebook campaign for Leo Burnett, crafting brand messaging and visual content to appeal to Samsung’s international markets, particularly in Asia. My work helped elevate the perception of Samsung’s technology offerings...