Photography Somebody put a camera in my hands at seven, which sparked a lifelong passion for capturing stories through the lens. Since photo school, I tried to master every format and situation, always prioritizing narrative and composition. Today, I run a...
Walmart Plus I directed the development of the Walmart Plus sub-brand, working alongside agencies like Publicis and Deutsch. This initiative was designed to rival major subscription services, positioning Walmart as a competitive force in the subscription-based retail...
Walmart As a Creative Director at Walmart, I helmed brand identity initiatives and ADA compliance for the marketing organization. From celebrity partnerships to compliance strategy, I directed high-impact campaigns, ensuring Walmart’s creative output aligned with its...
Apple At Level Studios, I led creative teams on Apple’s most confidential projects. As Group Creative Director, I spearheaded storytelling and design initiatives for multiple product divisions. Later, I returned as a contractor, collaborating with the Lava team on...
Walmart Health and Wellness I led marketing and branding creative for the national launch of Walmart Health & Wellness, creating strategic multichannel, multicultural marketing campaigns that promoted Walmart’s Health Centers, Virtual Care, Pharmacy, and Vision...