Samsung global B2B campaign I led the global B2B notebook campaign for Leo Burnett, crafting brand messaging and visual content to appeal to Samsung’s international markets, particularly in Asia. My work helped elevate the perception of Samsung’s technology offerings...
Samsung brand As a Creative Director at Rosetta, I directed the creative strategy behind Samsung’s major retail and digital marketing campaigns. I led the team responsible for shaping the in-store experience at Best Buy, developing Samsung’s mobile brand guide, and...
Level Studios, Rosetta As a Group Creative Director at Level Studios, my focus was almost 100% on Apple. I played a pivotal role in rebranding the agency as it grew under Publicis. At Rosetta, my work spanned industries from finance to technology, collaborating with...
Medicine Agency Medicine Agency was a creative powerhouse that I founded, delivering innovative solutions across branding, content, photography, and design for both digital and real-world platforms. We worked with a diverse range of high-profile clients, including...
Sportvision As Head of Creative at Sportvision, I was behind some of the most groundbreaking innovations in sports broadcasting. I helped pioneer live augmented reality (AR) technology, invented the patented FreezeCam technology, and redesigned the iconic Yellow Line...