Walmart Plus I directed the development of the Walmart Plus sub-brand, working alongside agencies like Publicis and Deutsch. This initiative was designed to rival major subscription services, positioning Walmart as a competitive force in the subscription-based retail...
Walmart As a Creative Director at Walmart, I helmed brand identity initiatives and ADA compliance for the marketing organization. From celebrity partnerships to compliance strategy, I directed high-impact campaigns, ensuring Walmart’s creative output aligned with its...
Walmart Health and Wellness I led marketing and branding creative for the national launch of Walmart Health & Wellness, creating strategic multichannel, multicultural marketing campaigns that promoted Walmart’s Health Centers, Virtual Care, Pharmacy, and Vision...
Samsung brand As a Creative Director at Rosetta, I directed the creative strategy behind Samsung’s major retail and digital marketing campaigns. I led the team responsible for shaping the in-store experience at Best Buy, developing Samsung’s mobile brand guide, and...
Medicine Agency Medicine Agency was a creative powerhouse that I founded, delivering innovative solutions across branding, content, photography, and design for both digital and real-world platforms. We worked with a diverse range of high-profile clients, including...