The idea that became Coors Light FreezeCam (as seen on replays during NBA, NFL, and NHL games) hit me while driving to work one morning. I was stuck in traffic on the Dunbarton Bridge, spacing out, watching the bridge columns as I crept by slowly. What if we could...
My Stories
How I designed a shirt as a joke but It became a sports merch phenomenon
In 1999, for the final show of my football-themed hardcore band Ten Yard Fight, I designed a t-shirt that unexpectedly became iconic in Boston sports culture. We performed at the Karma Club on October 17, 1999, while the Yankees faced the Red Sox across the street...
My first design job was with a real master
I used to go to the MassArt career office to snag freelance jobs–I made pretty good money this way in college. Then I saw a job at Polaroid, it was a paid internship. Jon Craine was the Head of Brand then and his mentor was Paul Rand. Jon was super fun and he taught...
That time I customized a Guitar Hero II controller for charity, and somebody called me “Master Designer LaCroix”
I got a call from an Activision executive I met while shooting The Explosion music video, and he asked for a favor. He wanted me to ask Shepard Fairey if he would participate in a celebrity charity event for Guitar Hero. I did just that, but Shepard couldn’t put the...
4×5 portrait of the guy who did my first tattoo
Just about after I turned 18, I and two friends I did band stuff with drove up to Salem, New Hampshire–right over the border from Boston. I’m pretty sure we were a walk-in. I did absolutely zero diligence that should be done when getting a tattoo, so I knew nothing...
When I used to take my camera to car races I was working at
I didn’t always love traveling to events. The work was intense—long days stretched to 18 hours, often running around the track. But amid the stress, it was an incredible opportunity to shoot photos, particularly of the fans. Some shots I took behind the scenes found...
That one time I took my camera into an underground fight club
I forget who invited me but it was a last minute invite. I had my little Canon Elph camera. The event was at a motorcycle club's clubhouse–a place I've never been to. There were incredible sights there but in the very center of it all was a dingy boxing ring. There...