Walmart Health and Wellness
I led marketing and branding creative for the national launch of Walmart Health & Wellness, creating strategic multichannel, multicultural marketing campaigns that promoted Walmart’s Health Centers, Virtual Care, Pharmacy, and Vision services.
Health Centers digital out of home
These ads were created to promote the grand openings of new Walmart Health Centers. The ads featured localized messaging, using colloquialisms and references to specific areas to engage local communities. By tapping into regional culture and language, the ads helped generate excitement and build awareness for the new health centers, ensuring a strong local presence from day one.
Associate Creative Director: Celedonio Llabres
Pharmacy page flips
I directed the photography, design, and content updates for the Pharmacy landing pages, ensuring they were consistently refreshed to stay relevant and engaging. These pages were promoted through social media campaigns and needed to be easy to navigate while delivering the right message. My focus was on maintaining a user-friendly experience while aligning with Walmart’s brand and driving customer engagement through dynamic, updated content.
Elton John Eyewear
I collaborated with Publicis to develop the creative strategy for the launch of Elton John Eyewear, a brand debut in Walmart’s Vision Center and on Walmart.com. This project focused on creating a bold, fashionable brand identity that aligned with Elton John’s iconic style. The campaign included in-store displays, digital assets, and video content, all designed to enhance brand visibility and engagement both online and in physical stores.
Walmart Wellness Benefits
My internal team collaborated with Blue Cross to deliver a comprehensive branding and design solution. The project included creating a welcome kit, membership card, letter, print catalog, and a site experience, all aimed at delivering a cohesive and engaging experience for members. This partnership focused on clear communication, strong branding, and an intuitive design to ensure seamless interaction for users across both physical and digital touchpoints.
Associate Creative Director: Celedonio Llabres
Pharmacy bag design
My internal design team created the bags used nationwide across Walmart pharmacies. The goal was to ensure the design was both functional and visually aligned with Walmart’s health and wellness branding. These bags became a key part of the customer experience, enhancing brand recognition while promoting pharmacy services. The project was developed entirely in-house, reflecting Walmart’s commitment to providing a cohesive and consistent experience across its healthcare offerings.
Associate Creative Director: Celedonio Llabres
Pharmacy Rx Delivery
This video, produced in both English and Spanish, was quickly developed and released during the onset of the COVID-19 pandemic to inform customers about Walmart’s pharmacy delivery by mail. The video effectively communicated the convenience and safety of receiving prescriptions at home, helping customers navigate healthcare services during a time of heightened concern. It was an essential part of Walmart’s strategy to ensure customer safety and accessibility to essential medications.
Agency: Lopez Negrete