Apple

At Level Studios, I led creative teams on Apple’s most confidential projects. As Group Creative Director, I spearheaded storytelling and design initiatives for multiple product divisions. Later, I returned as a contractor, collaborating with the Lava team on projects like WWDC and September Event, where I delivered high-concept visual solutions.

WWDC

I created graphics and animations for stories within Apple’s WWDC live presentations, presented by Tim Cook and other Apple executives.

September Event

I created animations and visual storytelling for the iPhone, presenting its photographic capabilities in a way that captivated live global audiences.

Memoji

I directed the debut of Apple’s Memoji tongue-tracking feature demo, which showed new characters sticking out their tongues.

Apple Store retail concepts

I pitched and directed new retail marketing concepts for the Apple Store, focusing on enhancing in-store customer engagement through innovative visual campaigns.

Apple iBooks Author

I directed the design and development of the first digital college textbooks on Apple’s iBooks platform, leading a team that worked closely with top publishers like Houghton Mifflin and McGraw Hill.