Samsung global B2B campaign
I led the global B2B notebook campaign for Leo Burnett, crafting brand messaging and visual content to appeal to Samsung’s international markets, particularly in Asia. My work helped elevate the perception of Samsung’s technology offerings globally.
Marketing video
I co-directed the campaign video showcasing Samsung’s technology in high-end business settings, including private jets and design studios, further reinforcing the brand’s premium positioning.
Co-Director: Megan Sullivan
Headline
I led the team that developed the campaign’s unifying concept, The Samsung Advantage, which was translated into several languages, positioning Samsung’s B2B offerings as cutting-edge solutions for business professionals.
Brand guide
I wrote and developed the Samsung Advantage brand guide, providing clear, actionable messaging for Samsung’s global marketing and sales teams. This guide was pivotal in maintaining brand consistency across international markets.
Associate Creative Director: Stephen Loveless