Samsung brand
As a Creative Director at Rosetta, I directed the creative strategy behind Samsung’s major retail and digital marketing campaigns. I led the team responsible for shaping the in-store experience at Best Buy, developing Samsung’s mobile brand guide, and building the Galaxy User Hub on Facebook.
Samsung Shop at Best Buy
I directed Samsung’s retail experience strategy for introducing a Galaxy brand shop inside Best Buy stores, overseeing the design of in-store displays and digital assets for BestBuy.com that strengthened brand engagement and drove product interest.
Carrier brand guide
I led the creation of Samsung’s mobile brand guide, directing the design and messaging to ensure a consistent brand identity across global carrier partners like Verizon and T-Mobile.
