Walmart

As a Creative Director at Walmart, I helmed brand identity initiatives and ADA compliance for the marketing organization. From celebrity partnerships to compliance strategy, I directed high-impact campaigns, ensuring Walmart’s creative output aligned with its core values. I oversaw marketing approval for partners like Johnson & Johnson, Instacart, and American Express while managing creative collaborations with LeBron James, Ellen DeGeneres, and Katie Couric.

Brand partnerships

I spearheaded marketing creative for high-profile collaborations with celebrity influencers like LeBron James and Jennifer Garner, creating campaigns that brought Walmart closer to its consumers and positioned the brand as a leader in family-centric advertising.

LeBron James landing page
Associate Creative Director: Celedonio Llabres

Jennifer Garner content
Associate Creative Director: Celedonio Llabres

Paid social

I led creative direction on Walmart’s paid social media campaigns, including impactful multivariate-tested ads for seasonal categories like Outdoor, Grocery, and special occasions such as Valentine’s Day and Mother’s Day. By designing and overseeing visually engaging content optimized for social platforms, we ensured each campaign resonated with target audiences. Through iterative testing, we fine-tuned messaging and visuals to maximize engagement, conversion, and reach.

Multivariant testing

Walmart App video ads

My internal team spearheaded design and production for the Walmart App’s display ads, incorporating video and motion graphics to deliver high-impact, visually engaging content.

Pride

I directed Walmart’s Pride campaigns for three consecutive years, crafting multichannel strategies that promoted inclusivity and diversity through engaging visual and digital content.

Associate Creative Director Jordana Attias

Walmart Baby category

I directed large-scale photo shoots and produced engaging video content for multichannel Baby campaigns. I also collaborated on the design of the UI/UX for Walmart’s baby registry product, ensuring an intuitive and seamless user experience for new parents. Additionally, I played a crucial role in launching several baby brands and developing marketing strategies that aligned with parent’s needs.

Baby Registry in-store video
Motion Graphics: Scott Huster

Baby Box packaging design

Hello Bello marketing video
Agency: Brains on Fire
Design Director: Ben Hart

Hello Bello site assets
Packaging Designer: Kimi Lewis

Baby site assets

Walmart Pets category

As Creative Director for Walmart Pets, I led the creative direction for launching key initiatives, including partnerships with Rover and the rollout of Walmart Pet Services. My role involved overseeing photo shoots, video production, and digital campaigns that showcased Walmart’s commitment to pet care. Additionally, I worked on branding strategies that resonated with pet owners, aligning with Walmart’s broader mission of providing accessible, high-quality services to families, including their pets.

In-store video and social media assets
Motion: Scott Huster

CRM

I led the creative direction for email marketing campaigns, overseeing photography, design, and motion graphics delivered as GIFs for CRM and social media assets. I ensured consistent branding and messaging for promotions like holiday sales and product launches, driving engagement and conversions across digital platforms.

WalmartBrandCenter.com

I led the development of WalmartBrandCenter.com, creating a centralized platform for Walmart’s brand identity and ADA compliance guidelines. The site was instrumental in standardizing creative assets across the entire corporation.

Sensitive issues

As the creative lead during crises, I directed Walmart’s marketing on sensitive topics, ensuring the brand maintained trust and compassion in response to natural disasters, in-store incidents, and the COVID-19 pandemic.